“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

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Peter Drucker
Educator, Author, Visionary

MEDIA BUYING

AFTER 10 YEARS OF MEDIA BUYING EXPERIENCE

WE KNOW HOW TO HIT KPIs, MAINTAIN BUDGETS,

AVOID MISTAKES & STAY COMMUNICATIVE

With the most sophisticated tools available to marketers, why do mistakes persist in our industry? After running media teams for 10 years, we understand the structural and process issues to ensure that your campaigns are error-free and hit KPIs while staying within budget. Because our business philosophy revolves around media buying (where budgets are actually spent), we collapsed the traditional trifecta of planning, accounts and media buying into a single team of the best and most experienced digital professionals. Our belief system is in a Single Point of Communication & Execution.

DATA

ETHICALLY SOURCED

FIRST-PARTY HCP DATA

ANONYMOUSLY MATCHED 

TO INDIVIDUAL NPI NUMBERS

NEW FOR Q4

Our data partnership with 400+ clinical life science journals provides True Measure Media with a rich trove of opted-in first-party data. We enrich and anonymously match our audience to individual NPI numbers and segment the data by their primary taxonomies (specialty, medical group, and more).

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Our CCPA and GDPR compliant segments are ready for marketers to message HCP audiences across most auction-based channels, including paid channels (Google, BING, Yahoo, more), paid social (Facebook, Instagram, Twitter, more) and specialized channels such as LinkedIn, Pinterest and Quora.

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Contact us for the ideal cross-platform strategy to maximize your therapeutic messaging.

DID YOU KNOW?

YOU CAN COLLECT AUDIENCE DATA ON YOUTUBE CHANNELS.

It's true. Aggregate the channels where you want to collect the data and we'll take it from there. Once we collect the audience we can push the data into Google Search, Display, App, TV or right back into YouTube.

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An efficient strategy to get in front of influencer audiences without the need or cost of a video campaign.

OUR DATA IS AVAILABLE

ON MOST AUCTION-BASED

MARKETING CHANNELS

Matthew H. Kim originally hailed from Kansas before moving to California. He formerly lead digital operations at The NOM Agency before co-founding True Measure Media. At NOM, Matt led media buying with a special emphasis on the unique challenges around the distribution of long-form video content and audience targeting on YouTube. Prior to NOM, Matt was the VP of Ad Operations at Channel Factory, and Associate Director of Digital Operations at YP (Yellow Pages). Matt is an avid outdoor adventurer (both above and below the surface) and serves as our CEO.

Jeong Yeob Kim was VP of Digital Media at The BPG Agency before co-founding True Measure Media. Previously, he was the Sr. Director of Media Solutions at Channel Factory, building technical marketing solutions within YouTube for brands and agencies. Jeong also worked at Disney Interactive as an Advertising Operations manager after leading eCom marketing at MusicSkins. Jeong is an enthusiastic doom metal fan and great reader of Nabokov, Alan Moore, William Gibson and more. Jeong is the company's COO.